prova lore eng
Piero Puliti was born in Florence in one of the most typical and popular neighborhoods: San Frediano. A great number of crafts workshops of different kinds concentrated in this area of Florence on the left of the river Arno, an area known as the “Oltrarno”, among them those of the Florentine Trecentesco. This was the antique technique of the gold leaf work on furniture pieces, frames and various accessories. Breathing this air and learning this antique and popular craft leads Piero Puliti to express a marked sensibility for the unusual composition of materials and colors.
Later, his love for everything related to fashion drives him to carve out for himself a place in this field, within shops that in the 70s in Florence have been leaders of fashions and trends, creating real custom phenomena. After having abandoned the sale, he concentrates on the creation of prêt-a-porter fashion, both for man and woman. This is a field which needs constantly new ideas, and in which products immediately undergo market testing, therefore constituting a great training ground for a creative.
In 1994 this dream comes true and the Piero Puliti shop opens in Via Del Corso. This is the first shop in Florence offering only shirts and ties, with a vast and very selected choice of fabrics. The cottons come from the very best cotton mills in Italy and the ties, realized by major silk factories in Como, are designed by Piero Puliti exclusively for his shop.